Page Speed as an Official Google Ranking Factor
Google officially considers page speed and user experience metrics (Core Web Vitals) when ranking mobile search results. A site that loads quickly retains visitors, reduces bounce rates, and converts traffic into inquiries.
Core Web Vitals Metrics:
- Largest Contentful Paint (LCP): Measures main content loading speed. Benchmark: Under 2.5 seconds.
- Cumulative Layout Shift (CLS): Measures visual layout stability during page load. Benchmark: Score below 0.1.
- Interaction to Next Paint (INP): Measures site responsiveness to user taps or clicks. Benchmark: Under 200ms.
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