Google holds healthcare, medical, and wellness websites to strict quality guidelines classified as YMYL (Your Money or Your Life). Unverified advice or generic content can severely harm medical site rankings.
1. Verified Doctor Bios & Physician Schema
Every medical article or treatment page must be authored or reviewed by certified medical professionals. Include detailed bio pages highlighting qualifications, medical licenses, and links to professional board registries. Use Physician and MedicalBusiness JSON-LD schema.
2. Clear Citation of Peer-Reviewed Sources
Medical content must cite recognized health authorities, clinical journals, and official health bodies. Avoid sensationalist claims, unproven cure promises, or vague medical advice.
3. Patient Privacy and HIPAA / Regulatory Compliance
Form submissions, appointment booking widgets, and patient intake portals must adhere to strict data privacy encryption standards. Trust signals—such as SSL security, clear privacy disclosures, and physical clinic addresses—are vital search trust signals.
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